All I want to do is write. I want to focus on cleaning up my second novel and share funny anecdotes about my life in my blog, but instead I have to continue the uphill battle of trying to be relevant. Hello, I am Allison Jones and I am trying to build a brand at 54-years-old. I might be annoyed at all these “influencers” that are half my age, but they have cornered the market on relevancy.
When my book, Her Turn, first debut, I didn’t grasp the work I would have to do to promote it. Sure, the publisher did their own marketing along with another agency, but ultimately, it was up to me to boost my own social media platforms. Friends, this shit is exhausting. Trying to think of fresh content that will attract followers is hard. Especially right now when grief is so heavy. My creativity has flatlined.
It was suggested to me, by a fellow writer, that I invest in a social media manager. This individual would take on the daily task of fresh content while I go on a treasure hunt for my creativity. I know it is lying around here somewhere. Anyway, this writer’s followers tripled and her sales for her book increased as well. So, I am taking a leap of faith and chatting with an agency to see how they can help me build my brand. Jesus. I sound so millennial.
I scoffed at my Mom not being willing to learn technology, but I kind of understand it now. The landscape of social media is constantly changing. It is the survival of the fittest and this chick is trying to keep up. I don’t mind admitting that I have no idea what I am doing. My brain is on overload and I am afraid it may short circuit.
Stay tuned.
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